BARC Connects Supports Freedom Food Festival

Mother Nature cooperated and provided sunny weather for the 2024 Freedom Food Festival held July 3 on Main Street in downtown Lexington. The competition was hot, as eight nonprofit organizations teamed up with local kitchens and caterers for an Independence Day cook-off, offering attendees choices from a wide variety of meals. The music was rocking with local and regional bands, including S.J. McDonald, Love Canon and Will Reid. Attendance was high, and the festival sold over 2,000 meal tickets.

To ensure the nonprofits could quickly verify QR-code meal tickets and complete credit card transactions on site, consistent wi-fi was needed along Main Street. BARC Connects installed numerous “hot spots,” providing a strong connection and allowing for hundreds of financial transactions to occur simultaneously.

“BARC Connects provided excellent customer service,” states Patty Williams, director of marketing for Rockbridge Regional Tourism. “A couple nonprofits were experiencing a weak connection. BARC rushed over and installed another router on Nelson Street just before the festival kicked off. The nonprofits reported service was great and was a huge improvement from the previous year.”

To learn more on area events and tourism, visit lexingtonvirginia.com.

BARC Connects is happy to help support our local community events. If you’re interested in wi-fi to help support your event and vendor needs, contact Billy Reid at 1-800-846-2272.